About UK Cartoonist Chris Altham
From pre-school days busy drawing stickmen in his mums cookery books to now generating cartoons for clients around the world, Chris Altham has a vast quantity of cartoons for you to browse and purchase under license.
Coming from an arty family, he attended Newcastle-under-Lyme Art College (Staffordshire UK). Following on in 1988 he began work as a full time professional cartoonist focusing on advertising and awareness campaigns.
In addition to generating cartoons Chris is very much an ideas generator creating campaign themes, strap-lines as well as coordinating & creating design production. With a wealth of industry knowledge he also works as a creative consultant plus runs cartoon workshops for organisations and education authorities.
Client List Includes
- UK Home Office & Police Forces - Various crime prevention campaigns.
- Total, Chevron, Qatar Gas, Petro South Africa - Oil / petroleum maps.
- BBC - Internal trading guidelines campaign.
- NHS - Various health campaigns.
- Local Governments - Campaigns covering; leisure, recycling, education amongst others.
- Hodder Gibson Publishers - Cartoon illustrations for educational books.
- Severn Trent - Utilities Supplier - Health and Safety campaigns.
- Pig in Mud - Australian pet products importer/distributor - ongoing advertising campaigns.
- Bibby Scientific Group - Cartoons for promotional awareness literature & products.
- Ketchum - Global PR - Cancer awareness campaigns with global reach.
- Remploy - UK's biggest employer of disabled people - Various health and safety plus product campaigns including Annual Report and Accounts with first copies to British Prime Minster and other heads of Government.
- Hyder Consulting.com - Environmental themed cartoon Christmas card.
- Changes.org.uk - Mental Health Charity - all print and digital promotional awareness including 20th year celebration campaign.
Chris has a portfolio site: www.altham.com where you can view a large selection of over 1,000 pieces of his commissioned work.
To commission Chris for your next project, drop him a line at firstname.lastname@example.org
Cartooning Tips from UK Cartoonist Chris Altham
receive many emails asking questions on 'how do I get started as a
cartoonist?' 'how much shall I charge?' 'what is copyright?' & 'how
do I copyright my cartoon & illustration work?' amongst many
others, so hopefully below you will be able
to pick out information that, fingers crossed will be useful. The
information below is my view, so is only meant as an opinion.
How did I get started as a cartoonist?
I went to art college & did a mixed course & then I started as a self employed cartoonist back in 1988.
approached the obvious sources for work, newspapers, greetings cards
etc but quickly realised every other cartoonist was doing the same
& so creating tremendous competition. It's not always the case 'I think my cartoons are better' that are
accepted, as service is also a big plus & if a cartoonist is
servicing a publisher well & at a good rate, then they will be
reluctant to change from my experience.
I would advise is to source other areas of work that don't quickly
spring to mind. I turned to advertising, generating cartoons for
adverts, publications such as leaflets, brochures etc for leisure
centres, advertising agencies, private companies amongst many others. I
now generate work to promote crime prevention, health & safety,
employment & stacks more as you will see from the variety of work
showcased on my site at www.altham.com & here on www.stockcartoons.co.uk.
With birthday cards for individuals, people don't want to spend
much, although this is all right to get started as it gives more practice
& starts to get your name about locally.
You will need to
find out what happens after your cartoon has been generated, ie gain a
basic understanding of print & internet uses, then quickly build on that.
It would be
good to gain computer skills as nearly all my work is drawn by hand,
then scanned & worked up on screen in various softwares or generated
completed on screen in softwares such as Adobe Illustrator or Freehand
amongst others. The good
thing about this, is all your work can be catalogued easily enabling you
to call them back up to be used by somebody else under a
license agreement at a later date.
Take note of what styles are out there &
try to build your own. When I was at school I used to copy Disney
characters for the other kids (& sometimes get paid in sweets so I
knew from an early age this was worth while) which was great because I
learned about form, stance, expression, colouring & render of
characters so it is actually good to copy other peoples work just for
your own practice, then try things out in your own style.
are lots of openings for a cartoonist such as advertising, education,
animation, games, books, point of sale, web, health, company newsletters
(have a word direct or offer your services to printers & design
Try & think past what most are thinking as to where
you can see yourself & that way there will be less competition
& easier to be seen. You need to stand out visually.
careful as to where your work is seen ie make sure the standard of other
peoples work is that & better than your own (keeps you striving to
Copyright is a right
granted to creators under law. Copyright in all artistic works is
established from the moment of creation - the only qualification
required is that the work must be original. The copyright owner has the
exclusive right to authorise the reproduction (or copy) of a work in
any medium by any other party. This includes storing a work in
electronic form. Any reproduction can only take place with the artist's
consent. Permission is usually granted in return for a fee, which
enables the artist to derive some income from the use of his or her work
by others. Permission to copy must always be sought from the artist.
Information is in accordance with the Copyright, Designs and Patents Act
1988 but please check it out yourselves as information does change from
time to time.
Pricing of cartoons...
need to gather as much information as possible before quoting on all
jobs ie what the intended use is going to be, is the image going to
front an advertising promotion or is it going to be sold on, such as a
design on mugs, what are the print quantities or time period for use if
When selling an image you can assign rights. This is
where you retain the copyright but agree that the image will only be
used by your client with in, say the UK for example. This means you are
free to sell it else where. If you do sell the copyright always make
sure it is on the supplied image as a whole only & not in part ie as
it stands complete only. This means they are buying the picture &
not the character. So if you came up with the next Mickey Mouse &
you had sold an image as a whole only this means they would have the
rights for that only but all other poses, scenes character development
etc would be yours. Also remember to put a limit on the usage of the
Say if you do sell the rights for a character you
may wish to put in a clause that states any future deleopment of the
character must be undertaken by yourself if you are able to do so within
a realistic agreed time scale.
You need to play it also by gut
feeling. Being strict protects you but at the same time your client may
feel your limitations are too restrictive & you may lose the job.
- I have two costs: 1st a generation cost. This is the time to actually
produce the cartoon. If the intended use of the cartoon is small then I
would probably only make this charge. If the use was what I would call a
reasonable usage & upwards, I would include the second charge being
a copyright usage fee.
Selling rights or copyright - at least
half again of the generation fee if it's a small job. The rest is how
much you think it is worth & how much your client is prepared to
pay. Have confidence in your work & be prepared to negotiate if you
want the job. Also you win some, you lose some & that is how it will
always be. Sometimes take a small fee to get in with a client to show
them what you can do but make it clear that the reduce fee is not the
normal but is a goodwill fee & next time your charge will be more
the going rate.
I've just jotted down random pointers that have
come in to my head so I hope you can put it all together & hopefully
it will be of some use.
How much do I charge?
jobs on an hourly rate is too open ended for clients (unless inhouse
studio work), so there are various ways to cost a job...
If your client requires a number of cartoons, calculate a unit cost
which can then be allocated to (A) simple (B) medium (C) more time
consuming scenes for example.
2) Base the work on a half day or a
full day fee. This needs to be a realistic figure, not only for yourself
to cover time, equipement & include a bit of profit etc but also for
your client so they will be happy to have received value for money &
consider you for repeat work.
you do not know what the going rate is for a job, that is probably
because you have not built up the experience as yet. This will come in
time as each job you will have a gut feeling for 'that one went too
cheap' or 'yes I was pleased with that fee & I am sure the client
will consider me for more work'.
As mentioned above, the information here is
just my personal opinion only & is not meant for use in any legal
way, you must check this all out yourself.
All the best with cartooning.