Cartoonist Profile: Dave Thompson
I started down this path many years ago when I was hired to work on the M&M characters. That experience taught me how incredibly powerful a cartoon brand mascot can be, and I've dedicated the past decade developing a huge library of cartoon characters that small businesses can use to promote their business. I've also developed a line of school mascots specifically for elementary schools - why should the big schools have all the fun!
Each of my cartoon characters come in multiple poses so you can build a robust marketing or branding campaign around them. Many of my cartoon characters also come in logo templates with a placeholder for your company name.
Drawing a cartoon character for use as a mascot is a different discipline than drawing a cartoon for editorial purposes. The character must have many of the same qualities as a logo because it will often be used in a similar fashion. It should not be sketchy or contain much fine detail. Those things get lost whenever the mascot is reproduced small (on a business card) or silk screened on shirt, or must be viewed from a distance, and recognized instantly when it is used on a billboard or any type of signage. The lines should be bold. The shapes simple. Gradations should be kept to a minimum. The expression of the cartoon character is also critical. While a gag, or editorial, cartoon can be absurd, crazy, silly, emotional and may even evoke some negative reactions, a brand mascot should be endearing and likable. A subtle difference in how the smile is drawn, or how an eyebrow is raised can make all the difference.
A brand mascot can be a tremendous asset for any business. It serves as the foundation for all your marketing and branding. You can rest assured, if you use one of my cartoons characters, it will serve you well for many years to come because its designed to meet a set of criteria meticulously developed over years of study and refinement.
Commission Dave Thompson
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